Facebook has made a breakthrough in the field of mobile games with the new feature that the social network has just put in place on August 2, 2018. The platform said via an ad that users could now try the games presented in ads on their newsfeed before you buy or download.
This new feature is available on the Store and Google Play games. In other words, it does not apply to Facebook games. However, it offers many benefits for developers of games for players users of mobile games.
This feature is still in full deployment and should be entirely accessible to all in a bit.
Facebook helps developers to market their games
Rich Kelly, Vice President of the world games at Facebook, said that the explosive growth in the number of mobile applications is not on game developers today given the fierce competition that indulges in this area.
Currently, creating an original and sensational game is no longer the sole purpose of the developers. Should they manage to capture, the attention of users with their games and this is where Facebook comes into play. With this feature, the platform offers developers the opportunity to make known their games to the public.
The social network also gives a choice to users who, after playing a demo of the game, may decide to buy it, download it or not.
A feature that is part of other measures taken by Facebook
Recently, Facebook has to make possible the most attractive platform for advertisers, but especially for its users. In July 2018, the brand saw its ad policy by removing the filters put in place by some advertisers.
Also, the Group also added augmented reality on its advertising platform. In practice, this allows users who want to buy products such as make-up, clothing, glasses or other to see/wear the item and decide if they are going to purchase or not.